Understanding User Experience (UX) Design

User Experience (UX) Design is the process of creating products that provide meaningful and relevant experiences to users. It involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.

The 5 Layers of UX

• Strategy: User needs and business objectives.
• Scope: Functional requirements and content requirements.
• Structure: Interaction design and information architecture.
• Skeleton: Interface design, navigation design, and information design.
• Surface: Visual design.

Investing in UX offers a huge ROI by reducing development waste, increasing conversion rates, and improving customer retention.